5 Steps To Building A Profitable Email List

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In this blog I will give you 5 steps to building a profitable email list.

Before you begin trying to build an email list it’s important to know what your niche will be. And it’s also important to have all of your tools in place. We’ll talk about what those are in the steps below.

If you are not sure what your niche is, start thinking about what you want to sell to your list before you build it. If you build a random list of subscribers this won’t help you much as your audience will be too broad.

Sure, you can always segment you list if you did happen to build a broad audience of subscribers, but that takes more time and we don’t want to waste our precious time right?

The main goal is to build a targeted list with each squeeze page you create.

Here’s some steps you need to take after you decided what niche you want to target.

Here are 5 Steps To Building A Profitable Email List:

 

Get an autoresponder 

 
Autoresponders – This could be a free one if you don’t have the money to get a premium one, but keep in mind that FREE means lack of features. This could mean you can only have so many subscribers on your list which could hurt your selling power to reach more people. This could also mean you can only send out so many emails. It just depends on the autoresponder provider that you are using.

I never used a free autoresponder. In fact, I use three at the moment.  I pay a monthly fee for one of them and the other two I paid for in full in a one off. Here are the three that I use just encase you are interested. Getresponse, My Mailit, WP Response Pro

Also, I give a great source in the next step if you are not good at building a relationship with your list. And after you use those email and you still don’t know how to write your own I recommend using Andy Warings done for you email campaigns. You can learn more about that here.

 

Build A Relationship With Your List


Building Relationships – Now that you have your autoresponder set up you will want to build a email sequence for 30 days. I know, I know, sounds daunting right? But no worries it’s not as hard as it seems. If you are lazy like me sometimes, here’s a good source where all of the emails are written for you to build a relationship with your list, all you have to do is copy and paste them into your autoresponder and it will build the relationship for you and get you list primed and ready to buy from you.

If however you want to try and do this yourself, just write an email for the first 3 days and then skip a day. So that would be Monday through Wednesday then skip Thursday.

On Friday write another one but put a link to something in that email for them to click so you can look in your autoresponder and see if you are getting good click through rates. This will also show how engaged your audience is.

On Saturday write another one asking them  to reply by asking them to do a survey you create or just ask them a question. Question could be as simple as: “What is your biggest struggle with marketing?”

You would skip Sunday and give them a day off. Starting back on Monday to start the cycle again. Do this for 4 weeks, that conclude the 30 day period. 

IMPORTANT: Remember, you are not selling anything during this 30 day period. You are just priming them up and building that relationship. If you are not sure what to write just for this 30 day sequence then I recommend getting that Done-For-You Source I mentioned earlier.

 

Lead Magnet


Lead Magnet
– You will need something to entice your audience to get on your list. Creating a Lead Magnet to offer to your audience will be the first thing you need to do to start building your list. Make sure it’s a good valuable piece of content. PLR can be used, but make sure you go through it thoroughly to make sure it’s great content with some real value.

Also, if you are going to use PLR make sure you find Private Label Rights so you can put your name on it and change up the content if it’s a bit out dated. By putting your name on it you are building your branding.

And on the second to last page create a page for “Resources” Get some affiliate links from Jvzoo, clickbank, or Warrior Plus with some products that are related to what the ebook is about and link each product with the affiliate links you got. And one last thing; make sure you put your picture on the last page (If it’s an ebook) and a note after your signature thanking them for checking out the ebook. 

 

Build A Squeeze Page

Squeeze Page – So what is a squeeze page? It’s a page that is also sometimes called a “Landing Page” or some people call it an “Optin Page” but simply put, it’s a page where you collect your visitors name and email address. In the beginning you don’t really need the name of your visitor just their email. As this makes it easier to just optin with less work on their part.

After building the trust factor and after they finally buy from you, then you will collect their name as well and you can use the feature commonly found in autoresponder to address their first now which usually looks like this:  “{FIRSTNAME},” The brackets around FIRSTNAME are usually different depending on the autoresponder you are using but they usually have a clickable link to add it in for you. There are a bunch of page builders out there that build landing pages.

I use Optimize Press and Optimize Member (which is packaged together) the most for all my marketing including Sales Pages, Membership Sites, Funnels, etc. Just make sure you have the elements above the fold. (above the fold revers to everything a visitor sees on the page before having to use the scroll bar to scroll down the page to see down the page.


Keep Your List Clean

Keeping Your List Clean – As time goes by you will see less opens and clicks from you list. Before deleting or unsubscribing them it a good idea to send out a Win Back email campaign to see if you can re-engage them first. If that doesn’t work it would be wise to delete or unsubscribe them.

The reason you want to do this is if your autoresponder sees that you are not getting much opens or clicks if hurts your delivery rates. If people are not active on your list you will start getting bounces and your email score will make you look like a spammer because you are constantly mailing out to them, but no one is opening your emails. And this will hurt your deliver ability rates.

 

I hope these 5 steps to building a profitable email list shed some light on what you need to do to have a successful email list. If you have any questions feel free to reach out to me. I don’t mind one bit 🙂

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